Home News The influence of kids play areas on your turnover
The influence of kids play areas on your turnover

A lot of retailers offer a play area to their customers so their children, and so the parents, are pleased when they enter the store. The connection between a kids play area and its positive effect on pitt talks is often underestimated or not mentioned at all.

Therefore Instore Kids Corners asked Distrifood, part of world wide media concern Reed Elsevier, to conduct a research among 450 retailers. In this research we asked the retailer how big the influence is of a kids play area on their turnover.

Is your turnover influenced by the attitude, choice or behaviour of children?

1 Yes, positive 74,3% 52
2 Yes, negative 1,4% 1
3 No, has no influence 24,3% 17

Do you know how big the influence is?

1 0 - 5% 13,5% 7
2 5 - 10% 38,5% 20
3 10 - 15% 19,2% 10
4 15 - 20% 7,7% 4
5 20 - 25% 19,2% 10
6 Other 9,6% 5

Our research is still in progress and will be finished in August. The temporary results are available as download;
‘The influence of kids play areas on your turnover’.

Interested in the possibilities for your store? Contact us for more information.